Official Water Partner of The Boat Race

The Boat Race is delighted to announce the partnership with the British brand Glacéau smartwater, which is produced and bottled in Morpeth, Northumberland. It is the first time The Boat Race has partnered with a water brand.

Alec Mellor, Marketing Director at Glacéau smartwater said: “Boat Race day is an iconic event in the British calendar when the whole country takes note. We know Glacéau smartwater fans enjoy watching all kinds of sports and it’s the perfect afternoon to spend time with friends. We look forward to a very successful relationship with The Boat Race Company.”

Glacéau smartwater Stories

October 27, 2017
Glaceau smartwater

On Your Marks, Get Set, #smartrow

To celebrate their first year as the Official Water Partner for The Boat Race, smartwater pitted Made in Chelsea stars Louise Thompson and Ryan Libbey against ...
March 1, 2017
Glaceau smartwater logo

Glacéau smartwater announced as Official Water Partner

Glacéau smartwater, the UK’s fastest-growing water brand, will be the Official Water of The Boat Race for the next three years after agreeing a partnership with ...

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