Polaroid Eyewear Partners with Newton Women’s Boat Race

Polaroid Eyewear has today been announced as the Official Eyewear Partner of The 2015 Newton Women’s Boat Race.

It is the first time that the polarized sunglasses brand has partnered with the Race, which will see the Oxford University Women’s Boat Club and the Cambridge University Women’s Boat Club compete against each other over the Championship Course from Putney to Mortlake on the same day as The Boat Race for the first time ever.

David Searle, Executive Director, Boat Race Company Limited commented, “I am delighted to announce Polaroid Eyewear as a new Partner to The Newton Women’s Boat Race. This is a momentous and historic year in the history of the Race, and we welcome all of the support that the Women’s Clubs have received in making this move to the Tideway.”

Off the water, the Womens’s teams will wear Polaroid Rainbow, a new collection. Polaroid was founded to produce better colour, clarity and details through the original polarized lens in 1937. Polaroid has stuck to these principles ever since. Polaroid Rainbow sunglasses allow you to enjoy bright colours with no glare thanks to the exclusive polarization of UltraSight™ lenses. Developed exclusively for Polaroid, thanks to the proprietary Thermofusion™ Technology, all Polaroid polarized sunglasses feature the UltraSight™ lenses for distortion-free vision. The premium Polaroid polarized sunglasses provide unique benefits: glare-free vision, clear contrasts, natural colours, reduced eye fatigue and 100% UV protection.

The Newton Women’s Boat Race will take place this Saturday, 11th April, at 4:50pm and will be broadcast live on BBC One. The BNY Mellon Boat Race will take place an hour later at 5:50pm.