The iconic London rowing event between Oxford and Cambridge is the second largest spectator event in British Sport, attracting over 250,000 spectators to the banks of the river each year.
Mongoose will work with The Boat Race and its stakeholders to secure new sponsors to support year-round activation of the event and maximise the Race Day experience for those watching on the river banks, on line and on television.
The Boat Race assets include ‘Future Blues’ a positive CSR platform for businesses to associate with. This new partnership between The Boat Race and Fulham Reach Boat Club, engages fifty-two state schools across the four London boroughs that border the Championship Course getting thousands of students into rowing.
David Searle, Executive Director at The Boat Race said: “We were very impressed by the strategic approach that Mongoose take towards sponsorship sales. Mongoose have a strong track record of success in this area; Chris and the team have a good understanding of our unique property and its values and are well placed to take our event to potential partners. We look forward to working with them as we continue to grow The Boat Race.”
Chris O’Donoghue, CEO at Mongoose, said: “We are extremely excited to be appointed on an exclusive basis to work with The Boat Race and are very much looking forward to taking such an iconic global event to the next phase in its rapid growth. We have had the opportunity to work with The Boat Race in a number of capacities over the years, putting us in great stead to support the event and the further development of the opportunities that it presents. Our task is to help The Boat Race commercialise its assets by offering brands a historic, yet technology enabled platform for growth and we are proud to help The Boat Race and the Universities take the event to the next level.”