JEANRICHARD Announced as The Official Timepiece

The Swiss watch brand JEANRICHARD has become the “Official Timepiece” of The Boat Race, which this year will take place on 31 March 2013. This partnership is rooted in common values, like team spirit, endurance, passion, and in particular the art of life.

“What convinced JEANRICHARD to become the watchmaking partner of The Oxford Cambridge Boat Race was the combination of sports, fair play and dynamism, which reflects perfectly the brand’s “philosophy of life” – a world open to discovery, to journeying, to surpassing oneself” says Bruno Grande, COO of JEANRICHARD. This association, which is scheduled to last for three years, will begin with the next event – the 159th Race – which will be held on Sunday 31 March 2013, at 4.30 p.m. in London.

The Swiss brand will be ensuring the quality and precision of the timing. This partnership, placed under the aegis of the Aquascope collection, will also generate an exclusive timepiece bearing the colours of the Race.

The brand JEANRICHARD, the legacy of a famous late-17th-century watchmaker, is set on a new course today, with collections dedicated to explorers of everyday life and sophisticated globetrotters. Its partnership with The Oxford Cambridge Boat Race aims at enhancing its fame while making its “philosophy of life” known to a wider public.