Official Water Partner of The Boat Race
The Boat Race is delighted to announce the partnership with the British brand Glacéau smartwater, which is produced and bottled in Morpeth, Northumberland. It is the first time The Boat Race has partnered with a water brand.
Alec Mellor, Marketing Director at Glacéau smartwater said: “Boat Race day is an iconic event in the British calendar when the whole country takes note. We know Glacéau smartwater fans enjoy watching all kinds of sports and it’s the perfect afternoon to spend time with friends. We look forward to a very successful relationship with The Boat Race Company.”