The Boat Race Company Limited Announces Partnership with Nike
NIKE has been announced as the Official Performance Wear Partner of The BNY Mellon Boat Race and The Newton Women’s Boat Race for 2014.
In addition to producing the race and training kit for the men’s and women’s crews, Nike has acquired licensing rights to develop and retail branded merchandise.
David Searle, Executive Director at BCRL said:-
“We are delighted to announce the new partnership with Nike for 2014. The relationship with the world’s leading global sports brand highlights the international appeal of this iconic event. This signifies another important step in the development of the event and we are looking forward to working closely with Nike in the future.”
The merchandise will include Oxford and Cambridge University Boat Club and Women’s Boat Club Kit, as well as a collection celebrating The 160th Boat Race.
The Newton Women’s Boat Race takes place on 30th March and The BNY Mellon Boat Race on 6th April 2014.