BNY Mellon’s New Website, ‘Brilliant’, Showcases Synergies Between Sport and Business
The Title Sponsors of The BNY Mellon Boat Races, BNY Mellon and Newton Investment Management, are today launching the www.bnymellonbrilliant.com website to showcase the parallels between sport and business.
The www.bnymellonbrilliant.com website will include content detailing how leadership, commitment, teamwork and physical and mental resilience are equally as valuable in the work environment as they are in the world of elite sport.
As the countdown gets under way to next year’s BNY Mellon Boat Races, the www.bnymellonbrilliant.com website will serve up content including motivational articles, videos, and coverage of live forums featuring leading guest speakers from the worlds of sport and business.
Scott Stevens, Head of Marketing, BNY Mellon Investment Management EMEA, said: “As lead sponsors of The BNY Mellon Boat Races, our job is to support the crews and enhance the audience’s experience of this iconic event. www.bnymellonbrilliant.comfocuses on the extraordinary achievements of the athletes and explores the parallels with our own approach, and those of our clients, to business and investments.”