Chrysalis Radio’s LBC celebrated double gold at this week’s
annual Sony Awards held at the Grosvenor House Hotel.
LBC 97.3FM’s Nick Ferrari celebrated his first Sony Gold win taking
away Best UK Breakfast Show, beating rivals BBC Radio 4’s Today
programme, while LBC Newsroom and Programming for LBC 97.3FM and LBC News
1152AM’s live coverage of the University Boat Race picked up The Gold
Live Event Coverage Award for its coverage of The 2005 Boat Race, sponsored
by Xchanging.
Chrysalis took home Gold and Silver in the Best Breakfast Show category
with Chrysalis owned Galaxy Manchester’s Wes at Breakfast taking home
the Silver Award. Ferrari’s controversial speech based breakfast show
is aired live from 7am-10am and is in it’s 4th year. The other
finalists were Radio 4s’ The Today Programme, Magic 1152 MacDonald
and Maguire at Breakfast and Toolan in the Morning on Key 103.
The only other commercial speech based radio show to win the Sony Best
Breakfast Show Award was in 1993 by a previous LBC show Mike
Carlton’s Morning Report for LBC News Talk.
Nick Ferrari commenting on his win said "I couldn’t be happier
if I sold Andrex toilet tissue to Tottenham Hotspur".
LBC who was up against strong competition for the Live Event Coverage Award
namely from BBC Radio Sport for Five Live coverage of The Oval Test Cricket
and Capital Radio’s coverage of the Live 8 Concert. LBC won the
rights to broadcast the boat race from the BBC, 2005 was the first year
since the boat race began over 80 years ago that the broadcasting rights
have not been held by the BBC.
David Lloyd, Managing Director of LBC said: "To win one Sony Gold is a
dream, to win two is beyond comprehension. We were thrilled that
LBC’s boat race coverage, an unusual programme for commercial radio,
won the day. And delighted that ‘Nick Ferrari at Breakfast’ won
the title it so richly deserved, beating the BBC’s Today programme
and proving that you can make great talk entertaining. Our results are both
a triumph for LBC and commercial radio."
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