ITV’s live coverage of the 152nd Boat Race, sponsored by Xchanging, was
watched by a peak audience of 7.2 million viewers; an increase of 1.2
million on 2005 coverage.
The race, which began at 4.35pm and was won by Oxford by five lengths over
Cambridge in a time of 18 minutes 26 seconds, averaged 6.5 million viewers
(40% viewing share).
ITV’s two-hour programme (3.30-5.30pm) presented by Gabby Logan from the
banks of the Thames in Putney, averaged 4.6 million (30% share).
Coverage of the 2005 Boat Race, the first broadcast by ITV, peaked at six
million viewers with a programme average of 3.6 million.
The Boat Race is an ITV Sport Production.
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